The Bad Idea Factory - with Michelle Ivey
On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory."
Find out more about 11C and Co. | Website
Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021
More info about MHW at https://www.mhwltd.com/
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The MHW Mark Podcast
Welcome to the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. Covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW.
- Aantal afleveringen: 53
- Laatste aflevering: 2025-10-07
- Kunst Zaken en persoonlijke financiën Eetwaar Marketing
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