The Four-Post Framework: How Less Content Delivers More Results for Your Agency

Is your agency drowning in content creation? You're not alone. Across the marketing landscape, agencies are caught in an exhausting cycle of churning out endless social media posts for their clients, believing that more content equals better results.

But what if everything we've been taught about social media frequency is wrong?

What if you could actually deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time?

That's exactly what our guest today has mastered. Katie Brinkley is a social media trailblazer with over 20 years of digital marketing expertise. As the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Her "Awareness to Action: Four-Post Social Media Strategy" has helped countless businesses achieve better results with less effort. Katie is also a dynamic speaker, podcast host, and author who's known for her charismatic energy and practical, results-driven approach.

Social Pulse Podcast host Mike Allton asked Katie Brinkley about:

⭐ A strategic framework for delivering better client results with less content creation

⭐ Practical steps for transitioning clients to a more efficient social media strategy

⭐ How to position your agency as a strategic partner rather than just a content creator


Learn more about Katie Brinkley


Connect with Katie Brinkley on LinkedIn


Connect with Katie Brinkley on Facebook


Connect with Katie Brinkley on Instagram



Resources & Brands mentioned in this episode


Next Step Social Communications

Learn more about Agorapulse with a free demo


Podcast: Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs


America Online

CompuServe

ChatGPT

Gemini

Claude

Canva

The Socialpulse Podcast Retail Edition

Google Analytics

CEX

Rocky Mountain Marketing.

The Social Shift: The Road Back to Community

Marketing Conferences 2024 Over 100 Marketing Conferences & Events


Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-less-content-delivers-more-results-for-your-agency

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically.
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Produced and Hosted by Mike Allton

• Aantal afleveringen: 42
• Laatste aflevering: 2025-06-10
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