How Uber Acquire New Users Through Digital Marketing - With Kevin Heung From Uber

How Uber Acquire New Users Through Digital Marketing - With Kevin Heung From Uber

Marketing Strategies Podcast · 2018-08-15
39:48

I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.

Marketing Strategies Podcast

I speak with an expert marketer from a high growth company each week. We discuss the marketing strategies they have used to grow their business. We talk about marketing channels, tactics, campaigns, tools and methods they have used to generate leads, sales and happy customers.

I speak with marketing experts from companies such as Shopify, Drift, Hubspot, Buffer, Constant Contact, Insight Squared and many more.

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* You’re new to marketing and want to learn up to date strategies.
* You’re a seasoned marketer looking for new ways to improve your campaigns.
* You’re a business owner who wants to implement growth strategies for your business.

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