Ep. 260: The experimentation framework that Pearmill uses to drive paid ads ROI ft. Nima Gardideh
High growth companies turn to Pearmill to optimize their paid ads spend. With hundreds of millions of dollars of ad spend under management, the company has built up a considerable amount of data about what’s working on platforms like Google, Facebook, Instagram and TikTok.
On this week’s episode of The Inbound Success Podcast, Pearmill founder Nima Gardideh explains what goes into the company’s experimentation framework, and how they’ve used that framework to drive better results for their clients. In addition, he shares some of their learnings around the ad strategies and formats that are working right now on many of the major paid ad channels.
Get the details on all of this, and more, in this week’s episode.
Inbound Success Podcast
What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing strategy.
- Aantal afleveringen: 100
- Laatste aflevering: 2022-10-03
- Zaken en persoonlijke financiën Ondernemerschap Marketing
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