Mathieu Robinet on Engaging Younger Audiences for Theatrical Releases
Mathieu Robinet is an award-winning film producer and distributor from France. In 2020 he created TANDEM, a film distribution company devoted to up-and-coming filmmakers and innovative marketing strategies. He was involved in the financing and theatrical distribution of over 100 films, working with directors such as Wim Wenders, Ruben Ostlund, Kirill Serebrennikov and Park Chan Wook.
In this episode we explore Mathieu's remarkable jounrey of setting up TANDEM during the pandemic, his commitment to theatrical distribution and strategies for bringing in younger audiences. In a wide ranging conversation, we also learn how TANDEM recently scored the most successful French horror film at the box office with VERMINES as well as why TikTok is a marketing gamechanger for the company.
The Movie Marketing & Distribution Podcast
Each episode, Alex Stolz - usheru Head of Film - speaks to leaders in Movie Marketing and Distribution to discuss the trends, tools and strategies that are shaping the entertainment ecosystem. At usheru we are passionate about data, innovation & movie marketing and we have combined all of this knowledge into digital solutions that are transforming traditional film marketing.
- Aantal afleveringen: 59
- Laatste aflevering: 2024-12-12
- Zaken en persoonlijke financiën TV & film Marketing
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