Why Customers Don’t Care (The Seek & Solve Test Every Startup Misses)

Most founders think they have a conversion problem.So they optimise:* pricing* onboarding* landing pages* ads* funnels* featuresBut what if the real issue is deeper?In this episode of The Growth Engine, Mike Parsons breaks down the “Seek & Solve Test” — a simple but powerful framework to determine whether your startup is solving a real, urgent, valuable problem.Because if customers aren’t actively seeking solutions and already trying to solve the problem, no amount of marketing, UX tweaks, or funnel optimisation will create sustainable growth.You’ll learn:* Why customers don’t buy* The difference between interest and urgency* How to validate Problem-Solution Fit* Why spreadsheets and workarounds are powerful market signals* The hidden reason most funnels fail* How great startups identify real demand before scaling* Why “nice-to-have” products struggle to convert* The difference between Problem-Solution Fit, Product-Market Fit, and Business Model FitMike also shares practical ways to test demand using:* customer interviews* surveys* task-based testing* prototypes* behavioural evidence from real usersThis episode is for:* founders* SaaS startups* growth marketers* RevOps leaders* product teams* consultants* B2B growth operatorsKey Frameworks:→ Seek + Solve→ Pay + Stay→ Choose + RenewIf you’re struggling with low conversion, slow sales cycles, weak retention, or unclear positioning, this episode will help you identify whether the real issue is your funnel… or the problem itself.Subscribe for weekly episodes on:* AI-powered growth systems* GTM strategy* product positioning* demand generation* RevOps* startup growth* scalable marketing systemsHosted by Mike Parsons, founder of Apollo Advisors, growth strategist, and advisor to startups and scale-ups globally.🌐 Apollo Advisors#StartupGrowth #ProductMarketFit #B2BSaaS #GrowthMarketing #CustomerResearch #Founders #GTM #RevOps #SaaSGrowth #Entrepreneurship

Hosted by Mike Parsons, each episode explores the systems, strategies, and decision-making behind predictable growth in an AI-powered world. Mike is an AI-driven Growth Marketing Strategist whose career blends technology, creativity, and growth. His journey began in 1997 when he launched Australia’s first internet radio station, which led to work across Europe and Silicon Valley, a Guinness World Record, building and selling startups, and advising founders on growth and innovation. Today, Mike coaches finalists in the Australian Technologies Competition and the World Cup.

• Aantal afleveringen: 25
• Laatste aflevering: 2026-06-03
• Zaken en persoonlijke financiën Marketing

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